Selling 101:The Lesson John MaCain Forgot

WHAT IS THE FIRST THING EVERY SALESMAN IS TAUGHT? People want to know one thing. What is in it for NO.1. A good salesmen knows that you always talk about what the customer wants to talk about . Unfortunatly John Macain talked about what he was interested in instead of what the voters were interested in.
In order to pay taxes what do you have to do first. Make money!!!! And not to many people are making money in this economy. MaCain underestimated the trouble the eonomy was in and how concerned the voters where over this subject.
If MaCain had picked Romeny for his Vice President as The Detroit Times first suggested and sold his team as job and business creators he would have won.
What was the central issue or theme of MaCain's campaign? I dont know if there was one. And that may have been his biggest problem. I still believe he would have made a good president.