The Real Reason Gm Failed

The cars Gm made were run of the mill stuff that everyone else was selling. There was no compelling reason to by a Gm product. They did what every other manufacture was doing only a notch or two below
Gm didnt have any pricing power because there quality was below average. They had a bargain basement approach to the car business. Copy the competation then sell it for less. This caused there profit margins to fall or become non-existent.
Pricing power comes from making a product that no one else has that people want. If Gm had come out with the Volt before the steep increase in gasoling prices it could have charged a premium price for the car. Instead the Volt which may not even work will be released when gasoline prices are falling.
The problems Gm is having now are there fault. It isnt labor costs or unions that did Gm in but poor management.